Public Relations

11th Edition

Strategies and Tactics (Subscription)

Dennis L. Wilcox; Glen T. Cameron; Bryan H. Reber
eISBN-13: 9780133809343

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Additional Book Details

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

 

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
 

MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.


 

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Sold By Pearson
ISBNs 9780133809565, 9780205960644, 0205960642, 978-1292056586, 9780133809343, 9780134222721, 013380934X
Number of Pages 625
Edition 11th